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Composable CDP Questions?
Visit our Composable CDP Knowledge Hub for training, our Composable CDP Self-Assessment tool, and papers on composable CDP topics. -
Defining your CDP Use Cases?
Our Use Case Knowledge Hub offers training in use case development, an online use case generator, and a library of use case papers. -
Looking for CDP Vendors?
Our Vendor Selection Knowledge Hub provides training, a custom RFP Generator, and papers on vendor selection. -
Have questions for CDP Experts?
Visit our Expert Knowledge Hub for links to the member forum, to sign up for round table discussions with your peers, and reports on industry trends.
Featured Resources
A Buyer’s Guide to Composable CDPs (Actable)
The composable CDP is perhaps the most confusing topic in today’s martech space. Actable provides core insights and guidance to help buyers.
Simply Business Case Study (BlueConic)
One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.
Lytics composable CDP product demo (Lytics)
Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.
Informatica and Leadspace: The AI-Driven Growth Engine (Leadspace)
Leadspace and Informatica will share best practices in utilizing AI to create real-time profiles, target accounts with the highest buying propensity, build persona-based segments/campaigns and fuel sales to qualify and close demand.
Upcoming Webinars/View Full Schedule
How to Save Time Resolving Customer Identities in a Data Warehouse
Webinar from Amperity.
The Evolution & Future of CDPs with Scott Brinker and Tealium
Webinar from Tealium.
Upcoming Live Events/View Full Schedule
The MarTech Summit Asia
Industry conference from BEETc. Register with code CDPI20 for 20% discount.
Customer Experience Live Show Middle East 2024
Industry conference from Customer Experience Live. Register with code CXDXB10 for 10% discount.
From the Blog
Beyond composable — Federated Audience Composition in Adobe Real-Time CDP and Adobe Journey Optimizer
In our conversations with customers, sometimes they ask, “Can I just use my data warehouse as a customer data platform (CDP)?”
As cookies disappear, the need for data collaboration is here
When it comes to customer engagement, acquisition, and loyalty, experience is the difference.
Practical steps to getting started with Gen AI for marketing
A common question from every executive team these days: “What’s our AI strategy?”
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management.
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